As Indalma celebrates 20 years of building strong brands, we’re sharing 8 of the most important business, branding, and life lessons we’ve learned along the way – from the importance of building strong relationships to giving good feedback.

Use connection, innovation and collaboration to help you turn one-time business opportunities like Taylor Swift’s Eras tour into year-round growth. Learn more…

The market for no-alcohol beverages is growing. Successful NA brands break through perceptions around taste, offer the experience buyers are looking for, and use creative branding, packaging and marketing to get onto store shelves…

We’ve worked on some great projects in the first half of 2023, from a new, no-alcohol beverage launch, to a music festival, to helping to spread the word about a local non-profit working to conserve farmland. Have a look…

At Indalma, we’ve been working through a list of brand- and business-strengthening tasks, from investing in our processes, to embracing creative breaks. In this blog, we share the 5 things we’re doing and some of our insights.

Brands aren’t static; they need to be updated or overhauled from time-to-time to appear current and relevant, target new markets, or reposition themselves. But how…

Many businesses do not have enough workers and the competition for good people is strong. If you’re having a hard time attracting employees, it may be time to look at what your company is saying about itself as a place to work.

Many businesses do not have enough workers and the competition for good people is strong. If you’re having a hard time attracting employees, it may be time to look at what your company is saying about itself as a place to work.

A strong social media campaign starts with a plan. Last week, we laid the groundwork for your social media plan: we asked you to think about your brand, your audience, and your business goals for your social media marketing campaign. Then, we had you use that information to create some Content Pillars. This week, you’ll use those pillars as the framework for a simple social media content calendar.

We have so much to say on this topic that we’ve divided this month’s newsletter into two parts. This week, we’ll lay the groundwork with some practical advice about creating value, setting goals, how often to post, and how to organize your content into buckets that will help you meet your marketing objectives.