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Ideas and insights to help your brand make a bigger impact.
If you were a fly on our studio wall, these are the ideas you’d hear us talking about: new ways to reach people, make a bigger impact, and deliver a better experience. StudioTalk is where we share our insights. The blogs are full of practical design, branding, marketing and customer relationship-building ideas.
We hope it feels like an extra team in your corner that inspires and energizes you!
Explore StudioTalk
8 Business, Branding, and Life Lessons We’ve Learned After 20 Years
As Indalma celebrates 20 years of building strong brands, we’re sharing 8 of the most important business, branding, and life lessons we’ve learned along the way – from the importance of building strong relationships to giving good feedback.
3 Ways to Create New Opportunities for Your Business. Thanks, Taylor Swift.
Use connection, innovation and collaboration to help you turn one-time business opportunities like Taylor Swift’s Eras tour into year-round growth. Learn more…
Policing Transitions: 5 Tips for Branding a New Police Service
As one of the only branding and design agencies in Canada with policing transition experience, we share 5 key tips and one checklist to help new police services through the branding process.
5 Tips for Building Your Brand in the No-Alcohol Beverage Market
The market for no-alcohol beverages is growing. Successful NA brands break through perceptions around taste, offer the experience buyers are looking for, and use creative branding, packaging and marketing to get onto store shelves…
How We Built a Strong Company Culture With a Remote Team – and Turned it Into a Competitive Advantage
At Indalma, we’ve been working through a list of brand- and business-strengthening tasks, from investing in our processes, to embracing creative breaks. In this blog, we share the 5 things we’re doing and some of our insights.
New Work: Beverage and Beer Festival Launches, and Brand Refreshes
We’ve worked on some great projects in the first half of 2023, from a new, no-alcohol beverage launch, to a music festival, to helping to spread the word about a local non-profit working to conserve farmland. Have a look…
5 Ways to Strengthen Your Brand and Business
At Indalma, we’ve been working through a list of brand- and business-strengthening tasks, from investing in our processes, to embracing creative breaks. In this blog, we share the 5 things we’re doing and some of our insights.
Why Your Police Department Needs a Brand Mindset
Police departments need to define who they are – before someone else does it for them. Learn what makes an effective police brand and how it can create engagement, build trust, attract employees, and pay off operationally.
A Logo Is Not A Brand – Start With A Strong Brand Identity
Often, when businesses first meet with us to talk about developing a brand, they want to focus on the logo. But we would be doing them a disservice if we started to create, without first making sure they had a well-defined brand identity.
5 Brand Strategies That Can Help You Attract Employees
Many businesses do not have enough workers and the competition for good people is strong. If you’re having a hard time attracting employees, it may be time to look at what your company is saying about itself as a place to work.
2022 Marketing And Design Trends Your Brand Can Use
In this month’s newsletter we’re discussing some of the marketing and graphic design trends that will influence the look and communication strategies of businesses in 2022.
How Explaining Your Work Process Can Add Value To Your Brand
A non-technical process sheet, or the “Our Process” section of your website, is a one or two-page overview that shows your customer how you get from A to Z.
How To Use Photography To Tell Your Brand’s Story
In this issue, we’re going to talk about how photography can tell your story and connect with your audience in ways that words can’t.
How To Use Brand Elements To Express Your Brand Personality
How fonts, colour and illustrations influence your audience? Just like a person, your brand has a personality – it looks, acts, and sounds unique. Or at least, it should.
2020/2021 Our Favourite Design & Marketing Trends
The trends we saw in 2020 that will continue in 2021 are all about creativity, flexibility, thoughtful re-thinking and brand honesty. Here’s what we loved…
How To Use Packaging To Build Customer Relationships
Packaging can be a customer relationship-building tool when it’s designed to create an experience, make a connection, or tell a story.