Delta Life Skills Society
Summer program for children with special needs, Delta, BC
Our services include
- Brand Strategy and Development
- Custom Logo
- Business Cards, Letterhead
- Envelopes, Registration Forms
- Website Design
- Employee Handbook and Manual
- Social Media Strategy and Visuals
For nearly three decades, the Delta Life Skills Society (deltalifeskills.net) has operated a non-profit summer program for children and youth with special needs. The organization is volunteer-led, and as demand for their program grew, so did their need to organize and update their brand visually, and to reorganize and refine their online content into a clear, compelling, and cohesive message.
DLSS approached Indalma for help, and we began by presenting a competitive analysis that showed the branding and messaging approach of similar non-profits, followed by a moodboard with possible colour palettes, typography choices, logo and illustration styles. From there, we were able to make the strategic decisions that would roll out a new brand and website redesign for this budget-conscious organization.
A vibrant, playful brand for a child-centred non-profit
Indalma redesigned DLSS’s logo, and created custom-illustrated icons and patterns that reflected the program’s optimistic, playful, child-centred approach. The new brand assets were applied to collateral such as business cards, letterhead, and rack cards – and in a new website design.
We reorganized the website architecture so that it was easier for parents and staff to navigate. Then, we rewrote the site content in a friendly, conversational tone, explaining the program’s services, mission, application and fundraising processes, and providing more opportunities to donate.
In tandem with the website makeover, we helped DLSS further streamline their information by rewriting their Parent Handbook and combining two staff handbooks into one. The deserving non-profit was now refreshed and ready to deliver a summer of fun for the kids and families who need it most!