Pajo’s Fish and Chips

Pajo’s is a well-known BC restaurant brand with four locations throughout Metro Vancouver, including one at YVR airport. Family-owned and operated since 1985, they were the first fish and chip chain in the Lower Mainland with 100% OceanWise certification, and they are famous for the freshness and quality of their meals.

THE ASK

Indalma has collaborated with the Pajo’s team since 2012, helping them to develop brand assets as they have grown from one location in Steveston, to four restaurants across the Lower Mainland. 

THE WORK

While some of the print and digital design work we do for Pajo’s – such as food wrappers, apparel, and social media content – is consistent across locations, menu and signage design are unique to each location. 

At Pajo’s busy Steveston Wharf location, Indalma’s challenge was to create a menu design that would increase user-efficiency. But at Vancouver airport, non-English-speaking tourist traffic created different challenges, with a need for more visuals on the menu panels. We also created menu overlays for use across the chain to promote seasonal items. 

Our team is always thinking about ways to make the Pajo’s customer experience even better –including the colourful mural now decorating the Steveston Wharf location.

To see more of our restaurant and food services branding work, please visit our portfolio pages for Batch Food.

OUR SERVICES

• Restaurant branding

• Menu design

• Apparel

• Print ads

• Social media content and management

• Content organization for Pajo’s mobile app

• Exterior and interior signage

• Artwork for food wrappers and tray liners

• Infographics

• Gift cards

• Retractable banner

• Artwork for point-of-sale screens

• Photography shoots for social content

• Event collateral for YVR opening, including: hoarding stickers, menu boards and signage