Batch Food

MEAL SERVICE COMPANY
LANGLEY, BC

Batch Food was founded on a delicious idea – made-from-scratch, fresh and frozen meals delivered to your door.

Batch Food was started in 2012 by a local Red Seal chef (and mom) who saw a need for delicious and nutritious homemade meals that busy families could order and pull – as-needed – from their freezers. Over the decade, as the business grew, Batch moved into larger premises, opened a storefront, expanded its menu to include fresh meals, and began serving the growing seniors’ ready-made meals market.

THE ASK

During the search for larger premises, Batch had the opportunity to acquire another meal service company and asked Indalma for help folding the new food services brand into Batch, in a way that would retain existing customers and attract new ones. We needed to help them rebrand and rename the new store, design new packaging, create messaging that explained the changes, refresh their email communication, and merge the two company menus into one, easy-to-use online menu.

THE WORK

Indalma’s relationship with Batch began more than a decade ago when we designed their logo, so we knew the brand well. Our team began by creating a strategy for the gradual in-store rollout of the new brand over several months: from the introduction of Batch products alongside the existing brand, to the final transformation to a fully, Batch brand.

One of the biggest tasks was to merge the two company menus into a single online offering of more than 100 items, with a user experience that would satisfy both the veterans who were ordering single meals, the health-conscious customers who were eating special diets, and Batch’s existing customer base of young families. The end solution was a site with mega menus that allowed users to order by type of meal, type of diet, size of meal, and fresh or frozen food.

In-store, we worked with Batch’s owner to transform the awkward layout and industrial aesthetic into a space with a fresh and lively feel. We improved the traffic flow, created interior and exterior signage with upbeat messaging, created a playful, food-focused wall-size illustration, and applied Batch’s colour palette.

During the time they were in their new location the company thrived, attracting a new and growing clientele. Although Batch has since closed their doors due to unrelated issues, for more than two decades they delivered healthy comfort food to families across the Lower Mainland, proving that a delicious idea, served to the right market, is the key to growth!

To see more of our restaurant and food services branding work, please visit our portfolio pages for Pajo’s Fish and Chips and Stir Coffee House.

OUR SERVICES