A strong social media campaign starts with a plan. Last week, we laid the groundwork for your social media plan: we asked you to think about your brand, your audience, and your business goals for your social media marketing campaign. Then, we had you use that information to create some Content Pillars. This week, you’ll use those pillars as the framework for a simple social media content calendar.

We have so much to say on this topic that we’ve divided this month’s newsletter into two parts. This week, we’ll lay the groundwork with some practical advice about creating value, setting goals, how often to post, and how to organize your content into buckets that will help you meet your marketing objectives.

The trends we saw in 2020 that will continue in 2021 are all about creativity, flexibility, thoughtful re-thinking and brand honesty. Here’s what we loved…

Packaging can be a customer relationship-building tool when it’s designed to create an experience, make a connection, or tell a story.

If you don’t want to compromise a brand that has been built on quality and service, compete on value, rather than price.

We can’t predict the future, but we do know that for many sectors, buyer expectations and habits are changing.

Here in the studio, we’ve always known that marketing and branding is all about building relationships. It’s about listening, understanding, and connecting. It’s about delivering the experience your market is looking for – every time.