To create a police recruiting campaign that stands out in the market, you need to know your brand and audience inside-out, and get creative. Learn how the fundamentals of New Zealand Police’s successful and engaging approach can also work for you.

Building a community of brand loyalists is a strategy that can pay off in higher customer engagement and retention—and the sales that go with it. We discuss what a brand community is—and isn’t—and how to build a successful one.

The best brands build a positive and layered brand experience that resonates with their audience. We show you 4 ways to boost the brand experience you offer.

As Indalma celebrates 20 years of building strong brands, we’re sharing 8 of the most important business, branding, and life lessons we’ve learned along the way – from the importance of building strong relationships to giving good feedback.

Use connection, innovation and collaboration to help you turn one-time business opportunities like Taylor Swift’s Eras tour into year-round growth. Learn more…

As one of the only branding and design agencies in Canada with policing transition experience, we share 5 key tips and one checklist to help new police services through the branding process.

The market for no-alcohol beverages is growing. Successful NA brands break through perceptions around taste, offer the experience buyers are looking for, and use creative branding, packaging and marketing to get onto store shelves…

At Indalma, we’ve been working through a list of brand- and business-strengthening tasks, from investing in our processes, to embracing creative breaks. In this blog, we share the 5 things we’re doing and some of our insights.

We’ve worked on some great projects in the first half of 2023, from a new, no-alcohol beverage launch, to a music festival, to helping to spread the word about a local non-profit working to conserve farmland. Have a look…

At Indalma, we’ve been working through a list of brand- and business-strengthening tasks, from investing in our processes, to embracing creative breaks. In this blog, we share the 5 things we’re doing and some of our insights.

Police departments need to define who they are – before someone else does it for them. Learn what makes an effective police brand and how it can create engagement, build trust, attract employees, and pay off operationally.

One of the most pressing issues in policing right now is a manpower shortage. We discuss 9 strategies you can use to improve the success of your hiring campaign, starting with a strong employer brand that speaks to the next generation of recruits...

To help you succeed in 2023, we’re giving you 10 marketing tips that you can use right now to strengthen your market position, build customer loyalty, and get noticed on social. Learn more…

Your customer’s user experience (CX) is one of the things that affects how they feel about your brand. It’s the experience they have when they interact with your product or service – and how well you meet their needs in the moment.

Brands aren’t static; they need to be updated or overhauled from time-to-time to appear current and relevant, target new markets, or reposition themselves. But how…

Often, when businesses first meet with us to talk about developing a brand, they want to focus on the logo. But we would be doing them a disservice if we started to create, without first making sure they had a well-defined brand identity.

Many businesses do not have enough workers and the competition for good people is strong. If you’re having a hard time attracting employees, it may be time to look at what your company is saying about itself as a place to work.

People are pretty good at spelling out the features of their product or service, but sometimes forget to tell their potential customer about the benefits, or – to put it another way – describe why those features matter and how they will help the buyer.

In this month’s newsletter we’re discussing some of the marketing and graphic design trends that will influence the look and communication strategies of businesses in 2022.

A non-technical process sheet, or the “Our Process” section of your website, is a one or two-page overview that shows your customer how you get from A to Z.