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Ideas and insights to help your brand make a bigger impact.
If you were a fly on our studio wall, these are the ideas you’d hear us talking about: new ways to reach people, make a bigger impact, and deliver a better experience. StudioTalk is where we share our insights. The blogs are full of practical design, branding, marketing and customer relationship-building ideas.
We hope it feels like an extra team in your corner that inspires and energizes you!
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Benefits vs. Features – How Benefits-driven Marketing Sells
People are pretty good at spelling out the features of their product or service, but sometimes forget to tell their potential customer about the benefits, or – to put it another way – describe why those features matter and how they will help the buyer.