Southridge School

INDEPENDENT SCHOOL
SOUTH SURREY, BC

More than a top academic performer, Southridge School is a values-oriented educator committed to teaching its students to make a difference in the world.

southridge.bc.ca

While Southridge private school (K-12) ranks impressively in the Fraser Institute’s Report Card for BC schools, the goal of the school is to provide a well-rounded education that goes beyond academic success. With an emphasis on service and community, the school supports students in challenging themselves, discovering new passions, and developing the leadership skills, learning, and character that will help them realize their full potential.

THE ASK

Indalma has been working with the team at Southridge since 2015, helping them to first unify their existing school brand, and then to create an expressive and distinct brand identity that resonates with students, parents, and alumni, and establishes a competitive presence in the Canadian independent school market.

THE WORK

When Indalma first began working with Southridge our challenge was to help their Communications Department develop visually unified brand standards for the entire school –from their school logo and business cards, to their newsletters and event collateral – bringing all of Southridge’s departments, committees, and general communication under one brand umbrella. As part of that project, we designed multiple logos for events and groups at the school, ensuring that they were distinct, yet related – that work continues as we design new logos for cornerstone events, such as the school’s annual gala.

As the school’s brand evolved, we worked with them to develop a distinct visual style that spoke to the experience of going to Southridge – beyond the statistics of success. We aimed for an emotional connection with the school’s audience, which was a departure from the more formal tone set by other private schools at the time. In print and online publications ranging from the school’s magazine, to its strategic plan, to its website, we used custom photography and playful design to communicate that this independent school was as much about heart and spirit, as it was about academic success.

Over the years, we’ve worked alongside the team at Southridge for events both big and small. To celebrate the school’s 25th anniversary, Indalma created a 36-foot history wall, 25 profiles of remarkable alumni, and event collateral and commemorative items for the school shop. When Southridge launched their first capital campaign in 2022, we provided everything from fundraising collateral targeted at a range of donors, to site signage for new construction. It’s been exciting to help this independent school brand grow and achieve success – we can’t wait to see what they have planned for the next 25 years!

OUR SERVICES