Delta Police Department

MUNICIPAL POLICE SERVICE
DELTA, BC

Delta Police Department has built a strong connection to its community, developing a reputation for success both in and outside Delta with the policy, “No call too small”.

deltapolice.ca

Delta Police Department (DPD) serves a population of approximately 110,000 people in Delta, BC, and provides policing services to neighbouring Tsawwassen First Nation (TFN). They are a progressive and community-centred department, ranking among BC’s top employers four years in a row (and counting).

THE ASK

DPD first approached Indalma in 2011 for help developing and enhancing the police department’s brand. One of our earliest projects was to adapt the central policing crest, which all departments must feature, for DPD’s own use. Since then, we’ve worked with their team on a range of projects, helping them to build their marketing and brand strategy through an approachable brand identity that expresses their “community-first” philosophy, and reinforces their culture and values.

THE WORK

Over the years, Indalma has designed multiple publications for DPD, including annual reports, reports to the community, and presentation packages for the “BC’s Top 100 Employers” competition. We help them communicate the results of their initiatives in ways that are engaging and easy-to-read, using a photography style and graphical approach that balances their goal of connection with the seriousness of their work. In 2021, we were asked to redesign the Chief’s Year in Review so that it would appeal to a younger demographic and could be posted online. We responded with a sleek, serious and engaging approach to the design that better reflects the evolution of the DPD brand.

In addition to publications, Indalma has designed vehicle graphics for DPD’s patrol and volunteer cars, and major interior and exterior signage for their stations, including a fifteen-foot wall of glass with artwork in the media room, signage for three community police stations, and culture-building messaging for staff areas. We’re proud to work alongside this policing brand that is committed to its employees and its community, in one of the safest cities in Metro Vancouver.

To see more of the branding work Indalma has done for police agencies, please visit our portfolio pages for Surrey Police Service, Port Moody Police Department, and Grande Prairie Police Service. To see the full range of branding services we offer police agencies, please visit our Policing section.

OUR SERVICES