Policing Transitions: Branding a New Police Service

If you’re building a new municipal police service, it’s important to have an experienced branding and graphic design agency working alongside your Transition team, so that your brand identity and strategy, and assets such as crests, logos, vehicle graphics, website content and social media are ready to go when you are.

Since 2020, Indalma Creative has worked collaboratively with two, new municipal police services, in two different provinces, as the communities they serve transition from RCMP contract policing to a municipal police department. To date, we are the only design and branding agency in Canada with police agency transition experience. We know what you need, when you need it, understand the culture, the challenges and the opportunities, and dig deep to understand your unique promise to your community and your employees.

We have helped these new municipal services build distinct brand identities tailored to their communities, along with a list of brand assets and marketing collateral that includes: crests, logos, mottos, core values, vehicle graphics, signage, website content, social media content, and brand-building and recruiting campaigns.

Transition plans can take 3-5 years and, in our experience, involving our creative team 9-12 months before your first recruits are hired, gives the necessary time for consultation and thoughtful brand development. We begin the brand development process with a Discovery, followed by the development of a Brand Identity and Strategy that will guide your communication and marketing decisions going forward. Once this foundation has been laid, we work to create the core brand assets you will need to communicate with the public and partners, recruit and deploy.

A sample of our work appears below. To see more of Indalma’s branding and design work for Canadian police agencies, please visit our project pages for individual agencies.

Looking for help with a police branding, recruiting or marketing project?