Marketing Campaigns and Strategy for Police Agencies

Police agencies create marketing and awareness-building campaigns for a wide range of reasons, including recruiting, crime prevention, education, introducing new programs and initiatives to the public, employee health and wellness, and brand-building.

An agency’s public-facing communication has to sound professional and trustworthy – but also feel approachable and inclusive. The urgency and authority in its voice has to be adapted to the seriousness of the message. And, to reach a modern audience, it needs to speak in ways that are clear, straightforward and compelling, rather than stiff, formal, or bureaucratic. 

At Indalma Creative, we start every campaign by getting clear on who your target audience is, which messages will resonate with them, and where those messages should appear for the most meaning and impact. Then, we ensure a lasting impression with compelling copy and attention-getting visuals.

A sample of our work appears below. To see more of Indalma’s branding and design work for Canadian police agencies, please visit our project pages for individual agencies.

Looking for help with a police branding, recruiting or marketing project?