We Love Delta
Shop Local campaign, Delta, BC
Our services include
- Project management
- Target market research, analysis, and strategy
- Website audit
- Website copywriting
- Scriptwriting for videos
- Instagram Reels
- Social media templates
We Love Delta is an economic initiative supported by the City of Delta, the Delta Chamber of Commerce, Tourism Delta and local business associations. It was created at the height of the pandemic to support local businesses in the three distinct communities that make up Delta: Ladner, Tsawwassen and North Delta.
As the pandemic wore on and became the “new normal”, the team at We Love Delta recognized the need to evolve their brand and messaging. With a federal grant in hand, they approached Indalma for help in reinvigorating the initiative. Our task was to reposition the messaging from a story of business resilience in tough times, to an ongoing story about the benefits of shopping locally, and to raise awareness about all that Delta businesses and destinations had to offer.
New website content laid the foundation for a Shop Local campaign
Indalma began with a target market analysis that identified the challenges and opportunities in reaching residents, workers and visitors in each community, along with some suggested strategies across a range of channels. Then, we conducted a website audit to see how the existing website could be restructured to host the new message.
Our content goals for the site were to raise awareness about Delta businesses, show the connection between a strong local economy and a thriving community, and encourage tourists to visit more local businesses while they were here. Later in the year, users would also be able to download passports with a list of activities that would make it easy to plan a day on Delta’s beaches, walking, cycling and birdwatching trails.
Our team created new content throughout the site, including a section titled “Why Shop Local?” and Day Trips with itineraries that ranged from Art Trails, to a Day Out with Fido, to hikes in Burns Bog and at Brunswick Point – with suggestions for local shopping and dining to accompany each activity.
Videos helped us tell a bigger, more emotional story
In telling the We Love Delta story, it was important to increase exposure and traffic for a wide range of Delta businesses – service providers, manufacturers, and farmers – not just the shops and restaurants on Main Street. Our team collaborated with FlueVog Films to write four scripts, which they then filmed at businesses and attractions in all three communities. The videos allowed us to tell a bigger, more emotional story – from streets imagined without local businesses, to the ripple effect of a dollar spent in the community, to the businesses in Delta’s industrial parks whose payrolls reach deep into Delta.
Local businesses are the beating heart of our community.
They’re where we build our relationships…
…and who we call for help.
Local is your teenager’s first job, the company that sponsors your team, and the business owner who donates to your cause. When you buy local, you’re buying more than a cup of coffee – you’re building a community.
Instagram Reels increased engagement on social
As nimble and strategic creators, we look for ways that clients can adapt the content we create for use across a range of media. For We Love Delta, our team took the video scripts and website content we’d created, and visited each community with our iphones to create a series of Instagram reels and content templates that could be rolled out at @welovedeltabc throughout the year.
The We Love Delta brand will continue to evolve as the community’s needs change – and as local residents, we were happy to be involved in this campaign that helped to shine a light on all the reasons why Delta is a great place to live, work and play!