Transpacific Realty Advisors
Property Management Company, Burnaby, BC
Our services include
- Brand development
- Website design and copywriting
- Print ads
- Article and blog writing
- Business proposal design and editing
- Social media strategy and content
- Market research, planning and strategy
- Media plan
- Logo, letterhead, business card design
This values-driven property management company was a mature brand in need of a refresh to fully express who they are and what they offer. Their wishlist included website design that would differentiate them from the competition. Indalma worked with Transpacific to develop and express a brand story that centred on their unique offer: big firm expertise, boutique service, and practical, strategic solutions.
Website design and brand strategy with a difference
We began by developing a set of core marketing messages that could be used in print ads, articles, and online. Simple, direct statements expressed the company’s difference, “We think like owners, not managers” and “It’s nice to be among the biggest. It’s more important to be among the best.” Indalma also updated the company’s visual identity, adding layers and depth to their existing logo and colours, and using these elements to create interest in the website design.
Now that Transpacific’s major brand assets are developed, we continue to hold regular strategy sessions with the client to add more layers. For example, we helped Transpacific redesign their business proposals to stand out from the crowd, but also to make the process of creating those proposals faster. We also created a series of blogs and regular social media posts to drive more traffic to the website, and to help establish Transpacific as the property management experts they are.