Pajo’s Fish and Chips
Restaurant Chain, Greater Vancouver, BC
Our services include
- Restaurant branding
- Menu design
- Print ads
- Exterior and interior signage
- Food wrapper, food tray liner design
- Gift cards
- Retractable banner
- Artwork for point-of-sale screens
- Event collateral for YVR opening: hoarding stickers, menu boards, signage
Pajo’s is a well-known fish and chips restaurant with four locations throughout Greater Vancouver, including one at YVR. They were the first fish and chip chain in the Lower Mainland with 100% OceanWise certification, and they are famous for the freshness and quality of their meals.
Building a busy restaurant brand one asset at a time
Indalma has collaborated with the Pajo’s team since 2012, helping them to develop brand assets as they grow. The design challenges are unique to each location. At Pajo’s busy Steveston Wharf location, the most recent challenge was to create a menu design that would increase user-efficiency. But at Vancouver airport, the challenges of non-English-speaking tourist traffic, and Pajo’s location next to national burger chains, create different issues for restaurant menu design and signage.