Open Space Yoga
Yoga Studio, South Delta, BC
Our services include
- Brand strategy and development
- Interior and exterior signage
- Brochures, workshop posters
- Print ads
- Social media visuals
- Gift cards, stickers
- Business cards, letterhead design
- Website design consultation
- T-shirt design
- Photo shoots
Open Space Yoga studio has been in business for more than 12 years, but changed ownership in 2017. The new owner wanted to create a unified look for the studio’s marketing collateral and brand assets, and to reach out to the growing number of people who are intimidated by the idea of doing yoga. The yoga studio has a loyal membership that has grown organically over the years, but as the surrounding community grows and fitness studios begin to offer yoga, the marketing needs to grow with it.
A brand strategy developed in layers
Indalma has been working with Open Space Yoga studio in stages, giving them feedback on their brand strategy during the first year, and helping them to create their brand assets in layers.
In the first year, we created storefront and interior signage, and developed a new visual style for their brochures, print ads, social media, and posters. Using the existing logo and brand colours as a stepping off point, we chose complimentary fonts and colours that would combine to create a sense of welcome and calm, paired with graceful movement.
The studio schedule showcases a different student every season to show that yoga is for real people and not just the models in fitness magazines. When we facilitate the photoshoot for the studio’s new website, Indalma will use real Open Space students of all ages and sizes to express the studio’s welcoming, accessible culture.