Becir Real Estate
Realtors, South Delta, BC
Our services include
- Brand identity and assets
- Logo design
- Print ads
- Business cards, sticker design
- Social media icons and visuals
- Website design consultation
- Canada post mailers
Frank Becir is a longstanding and respected South Delta real estate broker. When his son, Brad, partnered with him in 2017, they decided to actively build and promote a brand that would position them apart from the usual “hype” of real estate advertising.
For Brad, it was important that the brand be authentic and reflect his family’s deep ties to the community. After discovery sessions with the client, Indalma worked with the realtors to build a brand that was based on “helping” people, not “selling” them.
Showcasing realtors who care
The brand’s first ad didn’t show a typical shot of the realtors themselves, instead, it showed a well-loved community viewpoint and the new logo we designed for them, with the header, “We take a different view of the real estate business. One that’s focused on the people we help.” Similarly, the Becir business cards show one of the area’s iconic flocks of birds, rather than the realtors’ smiling faces.
Our logo design for Becir reflects Brad’s gift for bringing people together – a circle with the Becir name at the centre. As their ads say, “We’re not just your real estate agents, we’re your neighbours – and service isn’t just a word to us, it’s a way of life.”