Our Team
DESIGNERS, WRITERS, SOCIAL MEDIA AND ONLINE STRATEGISTS,
WE’RE ALL KINDS OF CREATIVE.
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Angela McGregor
Principal Graphic Designer and Owner
I always ask my clients, “What would you do if you weren’t afraid?”
After more than 20 years in the industry, Angela knows how to take a meeting and manage a project. She’s not just a design pro, she’s our chief marketing strategist and brand developer, diving one level deeper with her questions to make sure that we’re creating the best possible solutions for our clients. Angela has an entrepreneurial spirit and a passion for helping people grow their business – she fearlessly checks in with clients at the end of projects to find out if our work has made a difference.
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Rachel Fredericks
Graphic Designer
My goal is to deliver more than our clients expect, so I dig deep, look at all the angles, and work towards a unique, creative solution.
Under Rachel’s detail-oriented eye, print projects achieve the perfect balance of clean, structured design and playful illustration. She’s one of our social media experts, helping to form strategy across platforms and provide meaningful analysis of the results. Rachel embodies our ethic of extreme customer care, making sure that every aspect of a project is handled for our clients, and that they aren’t just given a solution, they’re given the right solution.
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Sheri Turner
Graphic Designer
Before I begin to design, I make sure that I have a solid understanding of the client’s goals, so that the work I create will have meaning for their target audience and resonate with them for a long time.
Sheri is a talented illustrator, print designer, and front-end website designer. Her background in sociology informs her understanding of human behaviour, helping Sheri to design online customer experiences and print pieces that offer meaning and connection. A confident communicator and creative collaborator, Sheri is always looking for that extra bit of inspiration that will elevate a piece.
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Bev Atkinson
Marketing Writer
At its heart, marketing communication is storytelling. My job is to figure out what the story is, and how to tell it in a way that makes people act.
Bev is our brand storyteller, giving our clients the words they need to communicate their messages online and in print. With more than 20 years writing and marketing experience, our self-admitted “word nerd” gets to the essence of what a client needs to say, in ways that are targeted and strategic.
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Kim Etherington
Office Administrator
It’s important to have strong processes in place – accurate scheduling, project tracking and budgeting, and regular client communication – so that we deliver on the business side of our creative projects, on time and on budget.
Kim is our administrative engine who keeps things running on the back end: invoicing, budgeting, taking care of loose ends, and continually looking for ways to improve our processes. She’s a super-organized dynamo who steps in where needed, to help with everything from accounting to project support.
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Fraser Health Elaine O’Connor
Angela and her studio, Indalma Creative, deeply understand health care communication and design needs.
I have worked with her for roughly four years, primarily on complex health care educational material, infographics, brochures, posters and digital toolkits.I can come to her with very challenging technical concepts that need to be translated visually and she always finds a way to clarify them in a graceful, modern way that improves understanding. Angela does not just do design, she does strategic design thinking with her clients. Indalma also grasps the production needs of large organizations and will iterate until it is just right. When I work with Indalma I know I will end up with an elegant design solution and have a good experience getting there.
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Barnside Brewing Ken Malenstyn
When Barnside Brewing started to ramp up towards our launch, it was important for us to find a true creative partner. We had a very strong sense of our brand and where we wanted to go, but we wanted a team that could not only execute our vision – but also enhance our ideas with nuanced direction. We wanted to be hands-on, but in a collaborative sense. Angela and her team at Indalma gave us that and more. They have a wide range of skills across design, messaging, brand establishment – all areas where we were able to work together. We continue to have fun and engaging discussions as each new challenge or opportunity is brought forward, and Indalma will be a critical member of our team for the foreseeable future.
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Open Space Yoga Gerry Sylvester
What I enjoy most about working with Indalma is the way they have become a part of my team. They make me feel that they have a vested interest in making me successful. I can outline a project and they come back to me with several great options and then take care of the details up to delivery. They deliver what they say they will, and when they promise.
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Delta Life Skills Alison Howard
We couldn’t be happier with the transformation of our brand, all in the hands of the Indalma Creative team. Our logo, website, and marketing materials had not been updated in a very long time. The team really listened to what we were looking for across the board – from the feel of our marketing materials, to the design of our logo, to the message we wanted to send on our website. They stayed on track both in terms of time and budget, with the second being really important for a not-for-profit. The end result is beyond anything I could have imagined – and the information in our website is now complete, and gives our users a very clear understanding of what we do, and our expectations of the users of our program.
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Acorn Service Group Elissa McLeod
We came to Indalma with some broad ideas of what we wanted to do. In a short amount of time, they were able to create a plan and, just as importantly, prioritize how we would work towards strengthening our brand. Always a pleasure to work with, the team at Indalma also provides service second to none. They truly listen to their clients, provide creative ideas and have fantastic communication.
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Becir Real Estate Brad Becir
From the moment we walked into Indalma’s studio, they continued to exceed our expectations. They know how to listen and how to achieve outstanding results. Indalma has helped us create a strong brand, unique logo, and many more integral elements that are essential to our business. Their service embodies intelligence, professionalism, creative ability, and an extremely strong work ethic – plus, they are loads of fun to work with!
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McKenna Geotechnical Inc., Landform Design Institute Gord McKenna
It is a delight to work with Angela and her team to create logos for two organizations. We’ve worked together to create identities for two organizations. The process is centred around good questions – what is the organization about and just how does it benefit clients? How can the logo explain that at a glance? It’s old school team work around the studio’s work table, sketching, looking at fonts and colour samples, figuring out how to best convey the message. It leads to a concise, easy-to-use, professional presentation of the logos in a package with instructions and all the latest electronic formats. I get a lot of positive feedback on the logo from my clients and the logos standout on the page or screen.
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Jean Dalgleish
For over ten years, I’ve been privileged to work on different projects with Indalma Creative and can highly recommend Angela and her team. Their vision and communication skills bring clarity to multi-faceted marketing plans; the experienced and talented team thinks on its feet and provides real solutions to client challenges with quick, decisive efficiency.
Indalma covers all aspects of building a brand with visual impact and a strong strategy for marketing and social media integration. They think outside the box, considering how their current solutions might evolve over future implementations, and save their clients money and headaches in the long run.