
A Logo is Not a Brand
Often, when businesses first meet with us to talk about developing a brand, they want to focus on the logo. But we would be…
A graphic design and creative services studio with a passion for stories and brand development.
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Often, when businesses first meet with us to talk about developing a brand, they want to focus on the logo. But we would be…
Right now, many businesses do not have enough workers and the competition for good people is strong. If you’re having a hard time attracting employees, it…
Customers look at your features, but they buy your benefits People are pretty good at spelling out the features of their product or service, but…
In this month’s newsletter we’re discussing some of the marketing and graphic design trends that will influence the look and communication strategies of businesses…
What is a process sheet? A non-technical process sheet, or the “Our Process” section of your website, is a one or two-page overview that…
In our last newsletter, we talked about how to use colour, fonts, and illustrations to express your brand personality and influence your audience’s emotional…
How fonts, colour and illustrations influence your audience Just like a person, your brand has a personality – it looks, acts, and sounds unique. Or…
Small businesses need to connect with their customers via multiple marketing channels Before the pandemic, retailers were still able to dictate where and when the…
A strong social media campaign starts with a plan Last week, we laid the groundwork for your social media plan: we asked you to think…
Last fall, we gave a virtual talk to our local Chamber of Commerce members on this topic (you can listen to it…