A Logo is Not a Brand
Often, when businesses first meet with us to talk about developing a brand, they want to focus on the logo. But we would be…
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5 Ways to Improve your Hiring Process in 2022
Right now, many businesses do not have enough workers and the competition for good people is strong. If you’re having a hard time attracting employees, it…
Benefits vs. Features
Customers look at your features, but they buy your benefits People are pretty good at spelling out the features of their product or service, but…
8 design and marketing trends your brand can use in 2022
In this month’s newsletter we’re discussing some of the marketing and graphic design trends that will influence the look and communication strategies of businesses…
How An Explanation Of Your Process Can Add Value To Your Brand
What is a process sheet? A non-technical process sheet, or the “Our Process” section of your website, is a one or two-page overview that…
How to Use Photography to Tell Your Brand’s Story
In our last newsletter, we talked about how to use colour, fonts, and illustrations to express your brand personality and influence your audience’s emotional…
How To Use Brand Elements to Express your Brand Personality
How fonts, colour and illustrations influence your audience Just like a person, your brand has a personality – it looks, acts, and sounds unique. Or…
Meet Your Customers Where They Are
Small businesses need to connect with their customers via multiple marketing channels Before the pandemic, retailers were still able to dictate where and when the…
Creating Content that Connects with Your Customers: Part 2
A strong social media campaign starts with a plan Last week, we laid the groundwork for your social media plan: we asked you to think…
How to Create Social Media Content that Connects with Your Customers: Part 1
Last fall, we gave a virtual talk to our local Chamber of Commerce members on this topic (you can listen to it…