Author Archives: Angela McGregor

Author Archives: Angela McGregor

A Logo is Not a Brand

Often, when businesses first meet with us to talk about developing a brand, they want to focus on the logo. But we would be…

Read Article

Benefits vs. Features

Customers look at your features, but they buy your benefits People are pretty good at spelling out the features of their product or service, but…

Read Article

Meet Your Customers Where They Are

Small businesses need to connect with their customers via multiple marketing channels Before the pandemic, retailers were still able to dictate where and when the…

Read Article