In an increasingly competitive market, this established physiotherapy group needed to advertise the unique skills and experience that set them apart from other clinics in Metro Vancouver. They had a loyal client base and a great word-of-mouth reputation, but knew they needed to intensify their marketing – particularly online – to continue to attract new clients. They were ready for a new look and messaging – in office, online and in print – that would express who they were now, after more than 35 years in business.
Over the course of a year, Indalma worked with Jericho to develop and express a brand identity that reflected the client’s offer: high-level skills and experience, the ability to solve almost any problem, and a caring, collaborative and fun culture.
In an industry that is about both emotional and physical healing, it was important to uncover the feelings this group of physios wanted to convey – from their logo to their office environment. Throughout the discovery process, the clients were very collaborative, very aware of what works for them. We began by designing a logo in colours that resonated with the partners and that was an abstraction of a tensegrity model, the architectural principle that informs their work.
We paired the new logo with a new tagline that speaks to the art and science of what they do. These two elements were incorporated into the first stage of a new visual identity that rolled out across business cards, letterhead, signage and a series of in-office rack cards.
Online, Jericho invested in a new website that reflects their commitment to client education. All of their services are explained in warm, layperson-friendly language. The layout is fresh and clean, and the information-dense site is easy to navigate. To drive more traffic to their website and increase their search rankings, Jericho also committed to a blog series that will be posted throughout the year, along with regular social media posts.